Use Nodus Data Framework to drive your ABM initiatives

Develop your Ideal Customer Profile using a unified combination of firmographic, financial, technographic, behavioural and buying-signal datapoints across more than 8.1M UK companies.
Filter and target accounts using employees, revenue, technologies, org-charts and intent — creating dynamic ICP segments that fuel both human teams and Agentic AI sequences.

Let Nodus Analytics be the blue print for your Account-Based Marketing initiatives

Target Account – Scoring System

ABM starts with a real ICP — not a static document.
Your ICP traits become structured features used for both human analysis and Agentic AI scoring.

Your target account list becomes your real market.
What used to be an ad-hoc tactical list is now a continuously updated, data-driven market map aligned across SDR, Marketing and Sales.

Account tiering
Tiering is powered by enriched data, signals and Agentic analysis — enabling precise prioritisation of dream accounts.

Buyer Persona
Your Buyer Persona becomes an AI-supported behavioural profile, blending interviews, pipeline analysis and buying patterns.
It helps teams engage more effectively across acquisition, expansion and renewal.

Engage – Channel Criteria

Account engagement is the leading indicator of ABM success.
With Nodus, engagement is tracked at account-level, merging human behaviour with AI-detected signals.
Marketing boosts late-stage velocity through targeted plays, while sales teams focus on accounts showing clear intent.

The Engaged Account replaces the MQL.
A target account becomes “engaged” once it reaches the minimum AES (Account Engagement Score).
This threshold triggers SDR outreach or Agentic automated sequences, ensuring no high-value account stalls.

Orchestrate Opportunities

SDR processes cover both inbound and outbound motions, but their milestones remain consistent.
With Nodus, both humans and Agentic AI share the same prioritisation logic, ensuring effort is spent where the probability of qualification is highest.

Lead and Account Prioritisation
Scoring models and Agentic analysis route the right accounts to SDRs, while lower-fit accounts are managed through automated sequences.

SQL Definition
SQLs incorporate demographic and need-based factors, enriched by predictive buying signals — improving SDR→AE handoff quality.

Sales Development
Sales development remains essential for building high-conversion pipeline.
Agentic AI eliminates repetitive tasks so SDRs can focus on high-impact human interactions.

Close Sales – Deliver / Expand

TAP (Target Account Pipeline) becomes the core mid-funnel metric in ABM organisations.
Nodus ensures both sales and marketing run coordinated programs to grow TAP — while Agentic AI prevents leakage of high-value engaged accounts.

ABM unlocks hidden revenue within your existing customer base, driving expansion, renewal and account-level LTV growth.
Agentic orchestration amplifies this by ensuring the right action is always taken at the right time.